Posted on May 5, 2024 at 8:48pm 0 Comments 0 Likes
Are we still pretending that "unlock the [dealer name] price" is a treasure trove hidden on a dealership website? It’s 2024, and the cat is well out of the bag: most often, the price you see online is the price you get. Yet, the charade continues. Customers click through hoops hoping to reveal a special sales price, only to find it layered with conditional discounts—OEM Loyalty Cash, Military Savings, or OEM Finance cash—that may not apply to them at all. And let's not forget about…
ContinuePosted on May 3, 2024 at 12:01pm 0 Comments 0 Likes
One major component of any automotive Owner’s or GM’s due diligence is a constant and ongoing evaluation of your sales team members’ skills, growth, consistency, and quality of delivery. If you don’t invest in training upkeep, their skills slowly become outdated and develop holes, and that means one thing for your dealership: lost revenue opportunities. …
ContinuePosted on May 3, 2024 at 8:24am 0 Comments 0 Likes
The days of selling at or above MSRP are numbered. What once seemed like an industry standard is now as antiquated as dial-up internet. Dealerships banking on extracting top dollar while delivering subpar service are finding their approach increasingly untenable.
Today's consumers aren't merely purchasing a…
ContinuePosted on May 2, 2024 at 11:25am 0 Comments 0 Likes
Picture yourself excitedly browsing a car dealership’s website and clicking on your dream car's vehicle display page (VDP). You're greeted by glossy images, detailed specs, and an array of options beckoning you to take the next step. Call us, chat now, schedule a test drive, apply for financing, or simply inquire — each button promises a gateway to your new car. But here's the catch: despite these myriad options, most roads lead to a dead end. …
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