Posted on May 3, 2024 at 12:01pm 0 Comments 0 Likes
One major component of any automotive Owner’s or GM’s due diligence is a constant and ongoing evaluation of your sales team members’ skills, growth, consistency, and quality of delivery. If you don’t invest in training upkeep, their skills slowly become outdated and develop holes, and that means one thing for your dealership: lost revenue opportunities. …
ContinuePosted on May 3, 2024 at 8:24am 0 Comments 0 Likes
The days of selling at or above MSRP are numbered. What once seemed like an industry standard is now as antiquated as dial-up internet. Dealerships banking on extracting top dollar while delivering subpar service are finding their approach increasingly untenable.
Today's consumers aren't merely purchasing a…
ContinuePosted on May 2, 2024 at 11:25am 0 Comments 0 Likes
Picture yourself excitedly browsing a car dealership’s website and clicking on your dream car's vehicle display page (VDP). You're greeted by glossy images, detailed specs, and an array of options beckoning you to take the next step. Call us, chat now, schedule a test drive, apply for financing, or simply inquire — each button promises a gateway to your new car. But here's the catch: despite these myriad options, most roads lead to a dead end. …
ContinuePosted on April 30, 2024 at 12:00pm 0 Comments 0 Likes
Imagine the anticipation of a customer eagerly awaiting a response after inquiring about their dream truck. The clock ticks, the excitement builds, and finally, an email notification pings. But disappointment sets in almost immediately—not only is the response late, but it's also laden with grammatical errors, spelling errors, punctuation errors, and glaring negligence. …
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