A while back JD Rudker said that a lot of workshops and conventions are the same. Our workshop does not fall under this category. 

We have three sales people making $20,000+ a month as some of our featured speakers. They will share with you different techniques and ideas that have helped them become the best in the business. 

We have a manager speaking that is famous for taking small town dealerships from 25 new and used a month to 146. This gentleman will share ideas on how to…

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Years ago the managers met all the customers when entering the dealership . Everyone was offered something to drink . In many dealerships the kids got a coloring book or a balloon with a happy face on it . The new kind of training teaches us to hurry up and that customers don't want to waste time . Forget the long demo's and building value with that idea . A service walk is hardly done any more except in the better dealerships where it is required . We had product training every week to keep us… Continue

To many times the same person talks 90 % of the time . Sales reps say the meetings are to long , little training or good info , more of a bitch session , and they are negative . 

Meetings should be short and sweet . Twenty to thirty minutes most of the time . Have a planned training for the whole month that has others doing some of the training . The person doing the training should ask questions and answer questions .

 Make fun a planned part of the training . Single out the…

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The majority of managers today did little prospecting as a sales rep . Therefore is is tough to teach what you haven't mastered . ALL the successful sales reps today are heavy into prospecting and follow up.       I asked a dealer ,  what would you do if you had a sales rep refuse to do a demo and wait on you to do advertising to get them customers ? He said fire him . I asked why . He said because he isn't doing his job the way we want . Exactly was my answer.

 When the dealer or…

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