“Bass Events” Automotive Direct Mail Advertising

   Dealers everywhere have experienced the success that comes from using Bass Events. They see that our direct mail promotions are reaching buyers and driving traffic to their showroom floor. They realize the importance of working with experienced professionals who know the car business from front to back and who understand buyers. The automotive industry is one of the most competitive industries in the world, and as a car dealer nobody better understands the challenge of selling cars than you. Getting a prospect to visit your dealership is not as easy as it used to be. Tie a few balloons in some cars and put up a big sign that reads “On Sale” and you’re were business. But today, car dealers have to utilize every facet of marketing available to reach customers. There are limited marketing strategies that are capable of reaching broader demographics while still maintaining an effective return on investment. Of those, there is still only a very few tried and tested strategies that work time and time again, Bass Events Direct Mail & Staffed Events!

   As a leading provider of automotive direct mail services, Bass Events is well aware of the challenges that cars dealers face because we’ve been there. The founder and CEO, Jimmy Bass, has over 20 years of experience in the direct mail, and staffed event industry. In the Bass Events organization are artists with extensive years of experience designing and staying ahead of the innovative marketing techniques to capture the audience. Having managed events in some of the largest auto dealerships in the United States, Bass Events has adopted the very best automotive strategies to push the envelope of what is possible. Whether you’re trying to reach a sales goal or break a new record we can help you achieve your goal by leveraging the latest in direct mail capabilities. The wide range of mailers that we can offer can suit any size dealer, budget, and for any season, event or promotion.

   - Is your advertising effective?

   - Is your brand selling the way you want it to?

   - Are prospects and leads contacting you as a result of your advertisement?

  - Are they buying vehicles from you or from the dealer down the road?

   If so, you know that your advertising investments have paid off. If not, it’s time to try something new! Advertising campaigns come in many shapes and sizes. Direct mail is smart, measurable, effective and a viable advertising solution. Studies have shown that 75% of all potential automotive buyers are more likely to respond to direct mail campaigns over any other form of advertising. If you want to reach buyers, using our direct mail campaign can help you target and reach the buyers you want. Here are some advantages of using Bass Events direct mail marketing:

   Target:

-         Credit rating

-         Household income

-         Radius around dealership

-         Registered owners of same make or conquest

  Multiple Advertising Selections:

-         Dealer microsite

-         Call center

-         Create dealership loyalty

-         Staffed events

-         Variable data

-         Key fobs

-         Scratch offs

-         Prize events

-         Pre-approvals

   If you’re not currently leveraging automotive Direct Mail as part of your overall marketing strategy then you are missing out! Bass Events direct mail truly is the pinnacle of automotive marketing. So what are you waiting for? Pick up the phone and call (254)-230-9004 today!