Kevin Bookbinder's Page
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- CarWoo!
- What is your current position within your organization?
- Director
- What is your company website?
- http://carwoo.com
- How did you specifically hear about DealerELITE? If referred, who?
- blog
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- an outsiders perspective with an insiders knowledge
Kevin Bookbinder's Blog
New "Best Online Practice" Study Released
Posted on May 9, 2012 at 11:00am 1 Comment 5 Likes
We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.
The three key take away’s from our efforts are:
- The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
Does the Comparative Sales method really work in the automotive industry?
Posted on May 24, 2011 at 11:02am 0 Comments 1 Like
As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…
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