Social media is one of the strongest marketing strategies for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.

Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the…

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its…

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.

It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…