Phil Cohen's Page

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What is your LinkedIn page/URL?: http://www.linkedin.com/pub/phil-cohen/1/4b4/85a

How did you specifically hear about DealerELITE? If referred, who?: LinkedIn

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: We are currently several months into a 1 year long project whereby we are closely monitoring how people behave and react to specific dealership merchandising efforts while shopping for a car.

The ultimate goal of the project began in an effort to truly find out why our products and services worked so well for our dealers and how we could improve them further. We cold see that our dealers were, without a doubt, selling more cars due to our service but it's very difficult to determine what merchandising works where and why, so I am determined to drill down on the science behind how to merchandise a dealers lot and showroom for the most effective outcome. We are using some interesting ways to log about 200 data points for these dealers to show them exactly what is happening and why and the results are proving to be quite revealing.

I am in the process of recording all of this data for a white paper that will be released when our new website is complete.

Thanks for the consideration.
Phil Cohen