Ryan Leslie's Page
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- DealerRater
- What is your current position within your organization?
- Regional Account Manager
- What is your company website?
- http://www.dealerrater.com
- How did you specifically hear about DealerELITE? If referred, who?
- Angelica Jeffries
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I am an active member of several other forums and intend to add to the conversation on dealerElite.
Ryan Leslie's Blog
Marketing the Brand within the Brand
Posted on November 7, 2012 at 5:39pm 2 Comments 4 Likes
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
The answer: They are all Brands within a Brand! It doesn’t matter to PepsiCo, the parent company, whether your Sales Manager grabs a Mountain Dew or an AMP Energy drink…
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