The Cobalt Group
  • Seattle, WA
  • United States
  • The Cobalt Group
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
The Cobalt Group
What is your current position within your organization?
Social Media Maven
What is your company website?
http://www.cobalt.com
What is your Facebook page/URL?
http://www.facebook.com/cobaltalent
What is your LinkedIn page/URL?
http://linkedin.com/cobalt
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Google
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We can offer thought leadership in the area of auto dealer website best practices, business intelligence data that will interest dealers, and insightful industry commentary.

The Cobalt Group's Blog

ADP Dealer Service's Cobalt Releases Dealer Command Center

Posted on June 2, 2011 at 1:18pm 0 Comments

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

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Social Media Buzzkill: The Ballad of Joe and Bob

Posted on June 1, 2011 at 3:51pm 0 Comments



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Take 60:The Dealership Experience Challenge

Posted on May 18, 2011 at 7:07pm 0 Comments

Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.

 

60 Ways to Upgrade Your Dealership’s Customer Experience



1.     Make name tags mandatory for every…

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Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

Posted on May 9, 2011 at 2:30pm 0 Comments

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your…

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