Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…

In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.

Many dealerships…

It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…

Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.

In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…