Tom Cannata
  • Middlebury, CT
  • United States
  • Confident Financial Solutions
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Confident Financial Solutions
What is your current position within your organization?
VP OEM & National Accounts
What is your company website?
http://lift.mycfsapp.com/
What is your Facebook page/URL?
http://https://www.facebook.com/Confident-Financial-Solutions-32620...
How did you specifically hear about DealerELITE? If referred, who?
My company
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
35 Years Automotive experience at the OEM, Retail and Vendor levels.

Tom Cannata's Blog

FCA MOPAR Parts & Service Conference Recap: A Bumper Crop of Pent Up Interest

Posted on October 21, 2016 at 8:40am 0 Comments

Going a bit astray from the normal blog of what we can do to change and improve our current processes and offerings in the automotive industry, I’d like to touch on something broader.

 

I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service…

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Sales and Service Disconnects: Back to the Basics

Posted on September 15, 2016 at 9:02am 0 Comments

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

 

But I find that these days many…

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Quick Lube: A Minor Investment for a Huge Return

Posted on August 29, 2016 at 10:08am 0 Comments

In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started initiatives…

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The Long Arm of Loyalty

Posted on February 4, 2016 at 9:05am 2 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve…

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