ross bauer
  • Tampa, FL
  • United States
  • Dealer Wizard
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  • Chris Saraceno
 

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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Wizard
What is your current position within your organization?
Dealer Services GM
What is your company website?
http://www.dealerwizard.com
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=100290589&trk=tab_pro
How did you specifically hear about DealerELITE? If referred, who?
chris saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Offer unbiased direction and guidance to dealerships. Former GM, NADA Dlr Academy, 27 years in car business

Ross bauer's Blog

Missed Opportunities

Posted on February 8, 2012 at 9:40am 1 Comment

How much money do we let slip through our fingers by not insisting on a "front end" sales process for the service drive? We know customers that service in our stores will more likely than not shop for a new/used car at the servicing dealer. Are the service drive and the sales department battling each other or working with each other? Both play a vital role in customer retention and dealership profitability, but somehow the service drive customer doesn't get the same attention by the front…

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