Optimizing your website for search takes intense research, competitive analysis, deep marketing experience, skillful writing and then patient iteration to improve performance over time. There’s a reason most companies need an outside vendor: the expertise that comes from experience.SEO is strategic, in that it should align your website with your business goals. Once implemented, the benefit lasts for years. Don’t dismiss it as a marketing tactic for people below your pay grade; understood properly, and implemented as an important component of your business strategy, it is a lead-gen gold mine.
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Manny Luna
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