TrueCar sales process
We are developing a sales process for Truecar customers and thought we'd share it with the community.
- On arrival customers with Truecar quotes will be sat down and asked to wait while a $10 hour car jockey brings the car down to show. No food or beverages will be offered. (It's all about price)
- The customer will be shown to the car, a walkaround or test drive will be offered for $30/hour. Optional insurance will be offered with full disclaimer they are responsible for damage while they are demoing the vehicle. They can choose to to prepay gas or bring it back full.
- Questions will be answered at $30/ hour. Requests to show, discuss or answer questions about additional Makes or models are not a part of the deal and are also charged at $30/ hour.
- Trade in’s will be taken in at straight fair book value plus a $500 trade fee.
- Carfax must be presented with the trade. Accident indicators will affect trade value.
- Trade must have clear title. (Customer must handle payoff PRIOR to trade)
- Finance and warranties will be offered on a menu basis, no need analysis will be offered. Credit reports can be run for $30 each.
- Customers are responsible for their own Motor Vehicle, Sales tax submission, Inspections, Vehicle clean and detail.
- At delivery a certified check or cash will be accepted and keys will be given to customer. Vehicle introduction, personalization setting, vehicle familiarization and owners manual familiarization will be provided at an hourly fee.
- Online garage/ service reminders/ discounts can be purchased seperately.
- No loaners are available to these customers, rentals can be obtained at local agencies.
- No coffee, soft drinks, popcorn, will be offered to these customers at service.
- Any repair out of warranty is ineligible for “good will”.
- Serviced vehicles will not be washed, except on a fee for service basis.
Comment
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Comment by CANDACE BENNETT MCRAE on August 28, 2013 at 10:57am
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Our industry can detest the TrueCar model but change is inevitable. If you operate your store just like you did 10 years ago then you will fail. Dinosaurs go extinct! TrueCar works because that is what today's consumer wants...the market will get what it wants. I am not advocating a total embrace of the TrueCar model, but we must understand the direction our industry is headed in and move that direction.
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Comment by James A. Ziegler on December 16, 2011 at 3:18pm
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Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.
Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...
Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here.
Where are Ford, General Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.
I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"
Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.
There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot... weak.
I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value.
This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.
Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)
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Comment by Stan Sher on December 15, 2011 at 1:53pm
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People have been asking why I haven't posted more on these blogs in the last few days? Well, as you are about to see, I've been doing some things behind the scenes that are about to fall like a row of dominoes... Watch and smile the next few days/weeks and you'll see the handiwork JIM
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Comment by Randy Fry on December 14, 2011 at 10:26am
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if Scott is SERIOUS about saving money he needs to switch fields to the Health Industry, he could save more money in 1 year there than in 50 years in the car business
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The Devil Made a Call to Georgia
by Joshua Hirsch
The Devil made a call to Georgia, he was looking for a industry to steal.He was in a bind because of the forums chatter and was looking to make a deal.
When he came across a young man selling cars, and selling them HOT, then the Devil jumped on his speaker phone and said boy let me tell you what !! I guess you did not know it but I am a car guy too, and if you care to take a dare id make a bet with you.
Now you sell cars good son, but give the devil his due. I bet my business, against your industry because I think I’m better then you. The boy said my name is Jimmy and it may be a sin, but I take your bet your goanna regret cause I am the best there has ever been !! FIRE ON THE MOUNTAIN, RUN BOYS RUN !!!
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Comment by Adam Barish on December 13, 2011 at 12:11pm
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Stan, I think it can't hurt to hear what he has to say. I for one am very interested. I suspect it's a bit of hype, a bit of propaganda, and a bit of BS.
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Comment by James A. Ziegler just nowDelete Comment
I am totally smiling when I see what I have started here... 30,000 page views on my blogs and at least fifty spinoff blogs by other people, national publications writing and debating, and finally dealer associations moving on it...ALL BECAUSE I STARTED THIS LITTLE MOVEMENT
TrueCar we've coming.
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Scott Painter had his people call me. Scott Painter wants to have a call with me. What do you all think? Should I do it? You think he wants to offer me a job? Perhaps fly me in to show me his operations to try to prove to me that he is legit? Please let me know your thoughts and opinions. If anything comes out of this to anyone is that even little ole me can get the personal attention of someone as huge as Scott Painter. This comes to show you that if you use the internet the right way you can get attention from the way up.
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Comment by Keith Shetterly on December 12, 2011 at 10:11am -
Yeah, well, I commented this on that page: "
Essentially, you've gotten big enough to grow beyond your statements here on dealers' data, then?http://www.techcrunch50.com/2008/presenter.php?presenter=95 Well, all that means is that now it's a data shell game, considering all your partnerships--in the end, the dealers SELL the car so collecting SOLD data and using it for the pricing curve on TrueCar.com IS repurposing dealers' SALES data against them in the marketplace. And there are many, many more than me that understand that. Even AutoNation has now said you are on a drive to the bottom. As did Honda. Thanks."
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