Remodeling Dealership and selling during construction?

I need some great ideas on how to overcome the issue that I will be selling cars in the middle of rubble while we remodel our store over the next 12 months....what do I say to my customers? Some have already started with, "Well you must be making alot of money if you can afford to remodel..." Uh Oh....I stumbled a bit on that one...Anyone?

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Permalink Reply by Jillian Christiansen on November 16, 2011 at 12:16pm

Yes! Good point! We are using ALL local vendors to help our local community even though it may be a little more expensive...very good redirect...I'll use that. Thank you.

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Permalink Reply by Maurizio Sala on November 19, 2011 at 12:22pm

Jillian, greetings!

Please have a look to what happens in Europe with remodelling-revampings of the dealerships due to the new standards of the EOM...

http://www.automotivespace.it/eng/auto/standards-a-new-absurd-war-f...

Maybe you will get some ideas for a 'polite' answer to your customers!

Ciao.

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Permalink Reply by Kenny Atcheson on December 5, 2011 at 6:15pm

Jillian I offer some ideas in this months newsletter to our VIP Club members about this very thing. Another business turned their remodel into a celebration and it worked well.

If you would like a copy of that portion of the newsletter I can send it to you.

Part of it is your perception of the "rubble" being passed on to the customer. If you view it as a hassle, so will they. You can re-position it as a benefit to them or a representation of your success for taking excellent care of your customers.