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Permalink Reply by Randy Cox on February 3, 2012 at 9:52pm

My publishing company did a press release about  my book with pr newswire. PR newswire can send it to thousands of news outlets.  You also want to send it to the local news and radio stations in the area that you did business with the dealer. 

Randy Cox

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Permalink Reply by Mark Dubis on February 8, 2012 at 9:35am

Press releases can be a great way to promote your business but getting good exposures is not as simple as some make it seem.  Our service  Dealer Press Release works with some of the top dealers, trainers and service companies in the business.  We also have good relationships with most of the auto trade publications and have had great results in getting news worthy items posted in their publications and newsletters.  You can get info on our website or call us anytime.  

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Permalink Reply by sara callahan on February 8, 2012 at 12:54pm

David, You can't go wrong working with someone like Mark Dubis. Also PRNEWSWIRE can be good but is expensive and does not always reach the exact reporters you want to reach. I find that the best thing is the personal contact.  Give Greg Arroyo a call and let him know what about your release is so interesting that he should cover it. The thing is that if he does not know you your release can get lost as these pubs receive hundreds of press releases on a weekly basis. At F&I you can also call Jennifer Washington, who is great to work with. Go to their website and click on the contact us tab and you can get all contact info. Another thing is to check in with the editors at Dealer Magazine, Dealer Marketing Magazine, Automotive News, AutoSuccess and Auto Dealer Monthly, as well as others. Go online to their sites, get all the contact info, email your release and then follow up and introduce yourself and pitch your story.  Good luck!

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Permalink Reply by Chris Saraceno on February 8, 2012 at 9:20pm

I would also talk to the people at dE

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