The value of interactive 360-degree tours on your dealer website

Hey Guys

I would really like to get some feedback from the dealer community. If you provide 360-degree interior and exterior views for your online customers, have you found that they have been beneficial?

Are they a valuable part of the online purchasing process for your customers?

Has this capability improved any of your online measurables (time on site, interactivity level, retention, conversion rates)?

I would appreciate any feedback you can provide me. Thank you.

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Permalink Reply by William Finsilver on March 21, 2012 at 5:46pm

I dont have any exact metrics, but the one site we put 2 360 tours on, one for showroom and one for service had an uptick on time on site and a fraction of additional page views, but this is more anecdotal than anything else. Try Tourwrist or Spincam, you dont need to spend a ton of money anymore.