Exclusive interview with Jeff Cowan from Jeff Cowan's PROTALK

What is PRO TALK?

Jeff Cowan’s PRO TALK is training that focuses on helping service departments increase their sales revenues through time tested and proven sales techniques. We focus on increasing Customer Paid Labor and Parts Sales, Customer Retention, and Customer Service Scores. PRO TALK turns your Service Clerks into professional selling Service Advisors that are capable of customer service-based selling techniques that don’t require pushing or twisting arms.

How long have you been a DealerELITE member?

Since January 3^rd, 2012

What do you like best about DealerELITE?

We like that it is Automotive Industry Specific. DealerELITE makes it so easy to connect with industry professionals and gain valuable knowledge.

What does PRO TALK do that is different from other companies like yours and are there any others similar?

Our processes are constantly updated and improved based on what is currently being demanded by customers and the industry itself. PRO TALK receives a constant flow of beneficial information from expert field trainers and from clients that have attended the many workshops Jeff conducts. Our training method was created on the job, out in the field.

O.K. Jeff, so how does PRO TALK work?

In addition to our customized one and two day public and private sales training workshops, PRO TALK offers On-Your-Drive training where one of our expert trainers participates in your specific service drives, side-by-side with your service advisors to train, coach, role play, critique, and write service orders as needed. We also offer an interactive online sales training platform that provides cutting edge video training and testing for service advisors and fixed operations employees. Service Advisors will learn exactly how to walk around “Every Car, Every Time ®” to increase sales through the “Sit, Flip, Pop and Look ®” technique, how to increase sales both on the drive and on the telephone through our top “100 Service Advisor Closing Techniques and Word Tracks”, as well as many other time tested service department sales techniques and skills.

Why should dealers partner with PRO TALK versus others?

The techniques that PRO TALK teaches were developed on the drive side-by-side with Service Advisors. Pro Talk has trained several thousand dealerships, has visited over 2,200 automobile service drives in the United States and Canada, and was the first to offer side-by-side on-your-drive training to dealerships. Our  process driven Service Advisor Sales Training Workshops, web based Service Advisor Sales Training platform, and In-House, On Your Drive Service Advisor Sales Training services have set the standard for delivering results. Dealerships have seen increased Customer Satisfaction Scores and Customer Retention and increased customer paid labor and parts sales (5/10 increase in 10 days to start).

How much does PRO TALK cost?

Cost varies depending on product or service.

What can car dealers do to make PRO TALK better?

They can continue to give us great feedback and suggestions.

How would a dE member contact you and sign-up?

info@jcowansprotalk.com, 800-248-2931, www.AutomotiveServiceTraining.com