INTERNET BUYERS DEMAND IMMEDIATE RESULTS…
When an inquiry comes in on a previously owned vehicle, and you do not have one available, what does your internet department do?
Replies to This Discussion
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Permalink Reply by Dan Seelye on
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When I ran an internet department, and I received a lead (on-line, up, referral, etc...) and I did not have the vehicle in stock, I had two options. Switch the client or ask my UCM to find the vehicle. Neither one had high success. Today, customers are very savvy. They hone in on a couple of vehicles and will shop till they find what they want. Again…how do you go about locking in a vehicle for a client that you do not have in your inventory?
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We usually tried to switch the customer. In today's world, that rarely works. The customer wnats what the customer wants.
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If there was a Used Car Factory would that make life easier for the retail automotive consultant? 1 more car sold per month equals 12 additional sales per year. Want to double your income? Simple...sell more cars.
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Let's see. 12 X your average gross (front & back) of $3,250 = $39,000 X 6 salespeople = $234,000 more gross per year by increasing one sale per month for 6 salespeople. More to come on where to find this USED CAR FACTORY.
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