Here's a link to a good blog post from August 1 by Jim Boldebook. Jim, who is CBC Advertising's Founder, has written the monthly Advertising column in Dealer Magazine for years.

Get to the Point! - Jim Boldebook

Do your ads "get to the point", and draw the viewer or listener in from the get-go?

Matt Hayward

CBC Advertising

800-222-2682

matt@cbcads.com