I switched to a Dealer.com website about 5 years ago. I won't name the website provider that we had prior (you can text me if you like). Using the exact same content, the difference was immediate. Our conversion rate jumped by a huge percentage. I have several friends that now work for Dealer.com. They were all recruited away from stores. These are some of the very best Internet Directors in the business.
No matter what website you go with, they are all templates. What makes them work is the content you put up there.