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Permalink Reply by JOE SORENSON on October 14, 2010 at 11:47am

JOE SORENSON
1244 Hancock Bridge Parkway, Cape Coral, Florida 33990
joesellscarz@gmail.com, Cell 239-699-3967


Internet Sales Manager/Sales Manager/Sales Professional

Extensively experienced and goal-oriented Sales and Internet Manager with a demonstrated track record of leading Sales and Internet Sales Teams to achieve the Number One position in Sales, Gross Profit and CSI in our Segment Proven expertise in efficiently driving both Internet and Walk-In traffic into the Dealership. Efficiently training Staff to sell Value over Price and gaining every available dollar from every Sales Opportunity created. Talented Internet Marketing leader directing highly skilled Sales Professionals to achieve Dealership Goals and Objectives. Core competencies include:
• Sales Training
• Internet Marketing
• Forecasting/Scheduling • Presentation/Merchandising
• Desking/Closing Deals
• Inventory Management • Social-Network Marketing
• Craigslist/eBay/Autotrader
• Special Finance/F&I


CAREER EXPERIENCE
Southern Trust Auto Sales, Port Charlotte, Florida, 2009-Present
Internet Sales Manager
I am entirely accountable for all that is “online.” I manage the inventory, take all photos, create and publish all Internet Marketing Devices, assign and follow-up with all Internet Customers and Prospects, and delegate other Internet related tasks to sales people and Vendors. I am also directly responsible for our websites Search Engine Optimization, and engine rankings on Google, and other Search Engines. I also monitor and adjust daily our 170 listings on the autotrader.com. I make certain that each of our vehicles is placed in the number one position when a prospect is sorting their search by price, lowest to highest.
• Spearheaded implementation of a S.E.O. enhanced Craigslist marketing campaign which has increased our online presence by well over 75% in one month.
• Strategically restructured our online listing and marketing procedures and policies to achieve greater phone and floor traffic to the Dealership.
• Initiated a “Challenged credit” marketing campaign on Craigslist which has garnered the Dealer an additional 12 to 15 deals per month.

Sam Galloway Ford Mazda L/M, Fort Myers, Florida, 2006-2008
Used Car Internet Manager/Shelby-Foose Expert
Established the Used Car Internet Department for the 3rd largest Ford Dealership in the world. I also set up the Dealership’s eBay account, and was successful in selling between 8 and 13 used and hi-line new cars per month, with a gross average over $3500 front per copy. I also listed each used vehicle as it arrived, photographed it, listed and priced it. I also handled between 70 and 100 “special finance” leads per month with a net of 6 to 10 deals.


• In 2007 I sold and delivered on eBay, 13 Shelby GT500 Mustangs for a front end gross average of over $13,000.00.
• I had the highest used car gross average in the Dealership.
• I had the highest new car gross in the dealership.
• Was ranked number one in the country for used vehicle on line gross out of the 1200 eBiz autos dealer network.
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AUTOMOTIVE INDUSTRY, California to Minnesota, 1989-2006
Various Positions
I have held at one time or another, almost every position the the front-end of a dealership has to offer. I have served as and been successful at the following positions: New Sales, Used Sales, Floor Manager, Sales Manager, Desk Manager, Finance Manager, Special Finance Manager, Internet Sales, Internet Manager, General Sales Manager.
• Used Car Salesman of the years, Bloomington Chrysler Jeep, 2004, and 2005
• Regional Walk Around Champion, Chrysler 1989 and 1990.
• Regional Walk Around Champion, Dodge 1991 and 1992

LOCKHEED MISSLES AND SPACE COMPANY, Sunnyvale, California, 1978-1989
Assistant Program Manager
I was responsible for all aspects of a Department of Defense Contract. I oversaw and directed the entire Engineering, Manufacturing, and testing processes. The forecasts and projected results were reported to Senior Management and the Customer three times per week.

EDUCATION
Associate of Science, Business (1992)
DE ANZA COLLEGE-CUPERTINO, CALIFORNIA
3.82 GPA, HONORS, ALL CONFERENCE-FOOTBALL



*I am currently attending Ashford University in Cedar Bluff, Iowa working towards my Bachelor’s Degree in Education. I am also competing in the shot put in the Master’s Track and Field targeting the World Championships in Sacramento, California next September.

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