Upgrade Sales Events??

Question for the forum... Please share your experiences and thoughts on third party upgrade events. Guarantee or no guarantee???

I am exploring adding third party events to our established remarketing program, and looking for some experiences that other dealers may have had, and which companies they have utilized. I am hoping for some cost structure and ROI expectations, as well as traffic assumptions. Easy for the vendor to project, would love to hear the thoughts of those who have ventured down this road previously.

Thanks to all who respond, and Sell 'em all!!

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Permalink Reply by Rob Winters on November 17, 2012 at 2:21pm

Don, I am a national rep for Members Only Automotive. If you are looking to do a sales event, please check us out. I'll be happy to help in any way I can.

Best

Rob Winters

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Permalink Reply by Greg Churchill on November 28, 2012 at 6:48pm

I have had some experience with both upgrade your ride events as well as other special events. If you have never done one before, you will likely have a phenomenal sale. We have been successful doing them both with and without outside help but my advise would be to use an outside company that specializes in them until you feel that you can replicate the sale yourself.

A big determination of whether it will be successful is how well you work your customer database on a day to day basis. If you work it religiously, have great post-sale followup, are sending constant e-mail or direct mail sales specials to your database then the event won't have a huge impact. If you are not, then you will likely be amazed at how many cars you actually sell.