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Permalink Reply by Andrew Alvarez on October 29, 2013 at 11:40am

I'm in a similar situation.  What helps me is simply being different than the rest.  By different I mean better.  My customers have the choice of going to Houston, Austin, San Antonio, Corpus Christie.  I'm actually starting a local campaign as well surrounding the theme of Support Local.  It'll include more than just cars, but other businesses, artists, athletes, etc.

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Permalink Reply by Daniel Tegeder on October 29, 2013 at 11:46am

What kind of advertising do you do when they can spend twice as much?   

51 years please watch

we are playing this in a local movie theater 

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