Social Media Creative Content?
In your social media strategy plan what creative content do you use as an outreach tool? How do you keep your content interesting and fun instead of sounding too much like a pitch?
Replies to This Discussion
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Permalink Reply by JD Rucker on
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Each platform is different. Polls seem to work well on Facebook and Twitter. "Mustang, Camaro, or Challenger?" for example.
Blogging and Tumbling allows for a bit more creativity while still staying relevant to your business. Jeff Cryder at Lebanon Ford Lincoln Mercury uses influencers in the area and allows them to drive his cars for a short period of time so they can give their reactions. He posts most of them on his blog http://ford-life.com/
Keeping the content engaging is hard as we are so used to pushing our products. Sometimes it's a challenge to engage in a non-pitchy manner, but it's possible.
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Permalink Reply by Rob Hagen on
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This is an everyday challenge for us as we handle dealers social media efforts on an outsource basis. We stress to our dealers that social networks are for selling themselves not necessarily their product.
We established content rules that we use and we train other dealers that we refer to as the 20-20-60 rules of engagement. Basically a dealer should spend 20% talking about themselves, 20% sharing community relevant material, and 60% involved in conversations.
As far as specific material, we believe funny is money! We do impossible trivia contests, play hangman,etc. All designed to humanize the dealership and get people excited about engaging us. You need to have people engaging you or else you never truly know if they hear your message.
For some examples check out on Facebook:
Midlands Honda
Metro Honda of Union County
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