BY : Dan Newman

We are living in a world of ever-increasing speed where businesses can’t help but become a little more transactional.

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant

With so many different ways for clients to reach us today, we have to be watching and listening to what seems like an endless number of channels for social and traditional communication. Because so many options are available to us, we, as businesses, are also able to explore customer service beyond the traditional phone call and online support.

While businesses have always had to deal with dissatisfied customers, the introduction of Internet, social media and mobile has completely changed the way they share their complaints. People no longer use private phone calls, letters or long emails to be heard. Instead, they broadcast your failure as a brand in big, bold letters all over the Internet -- be it a Facebook status, a forum thread or a blog post. This kind of sharing can cause immeasurable damage to a brand name.

It is important that we take immediate action to salvage these situations by listening to our dissatisfied customers and responding quickly to minimize negative PR. Otherwise, negative talk could have a less than desirable impact on the reputation of a company, especially at a time when most consumers generally resort to “Googling” before buying anything.

We should also be paying attention to our community of brand supporters. But the question is: how do we get more personal with our message without making our jobs more difficult?

In the past, I have talked about "social listening" and some techniques to keep your eye on customer chatter. Businesses can utilize such tools at Hootsuite, SproutSocial and Buffer to help create a dialogue with consumers.

While these are great, there is now another option. This past month Twitter rolled out a new function for users which allows them to attach a quick 30-second video to a tweet. When I heard this, the first thing that came to my mind was: What if we used this for customer service? What if instead of just responding to a customer, who supports our brand, we jump on and do a quick 30-second video where we (as a representative of our brand or business) smile, say hello and talk to our supporters? How powerful could that be? On the other side, what about the dissatisfied customer? What if we created a short personal video to show our support and understanding? The possibilities with these videos are immense and since they are visually more stimulating, they will have a longer lasting impact.

Videos have always had great success enticing customers because of their obvious appeal and ability to engage in a way that connects them to the human side of the brand. Just think how Amazon took customer support to a whole new level with Mayday. I believe every business has the ability to transform their customer service and show off the things that make their brand stand out. Video could be the perfect outlet for making this transformation take place. Video is powerful and for small business, it can be a great, low cost way to put ourselves face-to-face with our customers and to connect more intimately.

P. S. Urgent if you’re looking to optimize your interpersonal skills for success order a copy of " How to Succeed in the Automotive Sales Industry " @TechAutoCareers.com. Then settle in for a satisfying read that will surely enhance your interpersonal skills for success this year, it is not just a book but a service.

If there is anything thing we can answer for you please do not hesitate to get in touch with us @TechAutoCareers.com® we are looking forward to working with you - and hopefully conversing with you. Again, thanks from I.C Collins and Tammi Collins @TechAutoCareers.com® Feel free to be yourself get to know our members on Facebook, Google+, and Linkedin.

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What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.

I.C. Collins ~ Author, Educator, Trainer and President: Has One Simple Goal: I believe it is my mission and purpose to remind you, that you are meant to have the best life possible! You were created with intention and purpose and I am here to simply help guide you through your life’s journey.