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Permalink Reply by Bob Gaber on December 12, 2010 at 11:04am

Interesting concept, Bill. I do know there are other lead generating companys where you can buy leads and they tend to come from one main source that all companies share from. I already know website providers that will guarantee a certain number of leads to a participating dealer when they use their website service.  What kind of guarantees does a dealer have that the leads provided are organic leads from real people? Just a thought...

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Permalink Reply by Bill Goodfriend on December 12, 2010 at 3:09pm

The way our system works differently is that we attach a special pre-recorded incentive to a 1-800 # with a special ext. for the consumer to hear the info. So let's say Bob that someone's at home doing their research on the interenet and they're looking for a new 2011 Ford Focus, but they don't want to go directly to their local dealership because let's face it everyone starts on the net. They go to ABC Ford and see via their website this 1-800 # banner attached to the Focus they're looking at. They call to hear the incentive and it's 0% financing for 60 mos. or $5K rebate from mnftr. They can choose from some options at the end of the call but let's play worst case scenario and say they hang up. That's fine, our system captured their phone number the source by which they were doing their research in this case it's the dealers direct website. We take this information and process to the dealers CRM system within 2 seconds of capturing the information. This is real time, truly interested potential clients so it's imperative to call the customer back a.s.a.p. It's so non-confrontation and dramatically increases custmer service.  The sales person call's the number back to say we noticed that you were looking at our 2011 Ford Focus and we just wanted to make sure that you have all the info you need or we provide you anymore info. or perhaps if there is day that would to schedule a mutually convenient time for a test drive.

 

What's neat Bob is that the system works 24/7/365. So Mondays at dealerships with our system is kind of like Christmas because you have a bag of goodies waiting. The technology works simutaneously with all current means of advertising. Window sticker, website, newspaper, 3rd party websites like ebay, Craigslist,. cars.com, auto trader, etc... We just signed on the largest CDJ dealer in the world and the largest Ford dealer in the world so they obviously see the extreme value and one of a kind striking power that we have. It's so pragmatic, so simple it's like where have you guys been all these years. Like I said clicks are great but clicks don't sell cars, leads sell cars.

 

Best Regards,

Bill Goodfriend

Bob Gaber said:

Interesting concept, Bill. I do know there are other lead generating companys where you can buy leads and they tend to come from one main source that all companies share from. I already know website providers that will guarantee a certain number of leads to a participating dealer when they use their website service.  What kind of guarantees does a dealer have that the leads provided are organic leads from real people? Just a thought...

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Permalink Reply by Bob Gaber on December 12, 2010 at 4:22pm

Bill,

A Very neat concept. I do like this. So why doesn't everyone have this?

Bill Goodfriend said:

The way our system works differently is that we attach a special pre-recorded incentive to a 1-800 # with a special ext. for the consumer to hear the info. So let's say Bob that someone's at home doing their research on the interenet and they're looking for a new 2011 Ford Focus, but they don't want to go directly to their local dealership because let's face it everyone starts on the net. They go to ABC Ford and see via their website this 1-800 # banner attached to the Focus they're looking at. They call to hear the incentive and it's 0% financing for 60 mos. or $5K rebate from mnftr. They can choose from some options at the end of the call but let's play worst case scenario and say they hang up. That's fine, our system captured their phone number the source by which they were doing their research in this case it's the dealers direct website. We take this information and process to the dealers CRM system within 2 seconds of capturing the information. This is real time, truly interested potential clients so it's imperative to call the customer back a.s.a.p. It's so non-confrontation and dramatically increases custmer service.  The sales person call's the number back to say we noticed that you were looking at our 2011 Ford Focus and we just wanted to make sure that you have all the info you need or we provide you anymore info. or perhaps if there is day that would to schedule a mutually convenient time for a test drive.

 

What's neat Bob is that the system works 24/7/365. So Mondays at dealerships with our system is kind of like Christmas because you have a bag of goodies waiting. The technology works simutaneously with all current means of advertising. Window sticker, website, newspaper, 3rd party websites like ebay, Craigslist,. cars.com, auto trader, etc... We just signed on the largest CDJ dealer in the world and the largest Ford dealer in the world so they obviously see the extreme value and one of a kind striking power that we have. It's so pragmatic, so simple it's like where have you guys been all these years. Like I said clicks are great but clicks don't sell cars, leads sell cars.

 

Best Regards,

Bill Goodfriend

Bob Gaber said:

Interesting concept, Bill. I do know there are other lead generating companys where you can buy leads and they tend to come from one main source that all companies share from. I already know website providers that will guarantee a certain number of leads to a participating dealer when they use their website service.  What kind of guarantees does a dealer have that the leads provided are organic leads from real people? Just a thought...

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Permalink Reply by Bill Goodfriend on December 12, 2010 at 4:49pm

Good question Bob. They started the company 4 years ago and originally intended for it to be used by the mortgage industry because the inventors of this technology were originally from the mortgage industry. As our economic collapse started happening and while they had experienced growth in other retail industries they really started gaining in the automotive industry so they decided to keep this in the relative retail world but really thought that since their best response and clientlle were automotive they would continue to be automotive focused. Since the company is in its infancy and have to watch expenditures very carefully they started recruiting commissioned sales reps around the nation. I came on board roughly over a month ago. So, while they had 24 rep's pounding their own 30-60 mile square radius in different metro areas throughout the U.S. I told them I am a car guy with a national reputation with a pretty good reach nationwide. I basically told them they need me if they truly want to grow the company the right way and in the most expeditious manner possible. I'm still coaching them on alot of things and he;lping them understand how to save for reserve capital to do things like ramp up the website, advertise in Auto Success magazine, attending NADA next year, etc... In the meantime I have set up 40 more rep's nationwide that have automotive backgrounds and reputations along with existing relationships. I have made one corporate partnership and am working on alligning us with two of the top nationally known names in our industry for a strategic alliance that be of mutual benefit. I am also currently working with a domestic and import OEM but those as you know are typically long sales cycles. In the meantime I am doing my part by making sales myself, assisting my rep's, and doing all the social media networking and marketing.

Bob Gaber said:

Bill,

A Very neat concept. I do like this. So why doesn't everyone have this?

Bill Goodfriend said:

The way our system works differently is that we attach a special pre-recorded incentive to a 1-800 # with a special ext. for the consumer to hear the info. So let's say Bob that someone's at home doing their research on the interenet and they're looking for a new 2011 Ford Focus, but they don't want to go directly to their local dealership because let's face it everyone starts on the net. They go to ABC Ford and see via their website this 1-800 # banner attached to the Focus they're looking at. They call to hear the incentive and it's 0% financing for 60 mos. or $5K rebate from mnftr. They can choose from some options at the end of the call but let's play worst case scenario and say they hang up. That's fine, our system captured their phone number the source by which they were doing their research in this case it's the dealers direct website. We take this information and process to the dealers CRM system within 2 seconds of capturing the information. This is real time, truly interested potential clients so it's imperative to call the customer back a.s.a.p. It's so non-confrontation and dramatically increases custmer service.  The sales person call's the number back to say we noticed that you were looking at our 2011 Ford Focus and we just wanted to make sure that you have all the info you need or we provide you anymore info. or perhaps if there is day that would to schedule a mutually convenient time for a test drive.

 

What's neat Bob is that the system works 24/7/365. So Mondays at dealerships with our system is kind of like Christmas because you have a bag of goodies waiting. The technology works simutaneously with all current means of advertising. Window sticker, website, newspaper, 3rd party websites like ebay, Craigslist,. cars.com, auto trader, etc... We just signed on the largest CDJ dealer in the world and the largest Ford dealer in the world so they obviously see the extreme value and one of a kind striking power that we have. It's so pragmatic, so simple it's like where have you guys been all these years. Like I said clicks are great but clicks don't sell cars, leads sell cars.

 

Best Regards,

Bill Goodfriend

Bob Gaber said:

Interesting concept, Bill. I do know there are other lead generating companys where you can buy leads and they tend to come from one main source that all companies share from. I already know website providers that will guarantee a certain number of leads to a participating dealer when they use their website service.  What kind of guarantees does a dealer have that the leads provided are organic leads from real people? Just a thought...

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