Does anyone have a really good, out of the box idea for auto dealers on dealerELITE,Facebook and twitter?
Replies to This Discussion
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Permalink Reply by Chris Reinking on -
Check out ListAnAuto.com.
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Permalink Reply by Matthew J. Moses on
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Consider this, the likelihood of your customer having a Facebook profile is probably around 80%. This means if you are selling 100 cars a month at your dealership, you have 80 potential excited customers that will gladly. Each of those 80 profiles has an average friends/family connection to 130 people. Referral?
The math is pretty simple, 130 contacts X 80 customers = 10,400 potential viewers of your marketing ideas every month.
There is more of a plan behind this but I just wanted to spark your thoughts.
If they're happy and you follow up correctly with the right style of personalized marketing you can obtain referral business using Facebook.
I mean even if all your customer does is 'Like' your dealership page that's another avenue because you build a base of online customers that you can once a month or quarterly offer incentives to. Right?
Maybe someone can give me a good idea of how to obtain an in-house marketing job at a dealership? :)
Happy Happy New Years,
Matthew
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Permalink Reply by Cory Haynes on
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Good question, A preface to the answer may be to simply Google "Car Dealer Social Media" or "Social Media Strategy". The internet is saturated with Social Media "experts" and companies providing apparent "out of the box" solutions. Long story short.. there may be commercial applications or experts of value. But, after some rather extensive research we didn't find anything of value for us. We concluded we were going to have to invent our Social Media strategy internally. Working on that now. I emphasize the word "working". It's actually hard work. There are no magic bullets.
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