Your younger workers have been given many labels: Generation Y, the Trophy Generation, Millennials, or the Internet Generation. They’re frequently described as intelligent, technically savvy and ambitious. At the same time, they’re criticized as being difficult to fully engage, not very loyal and unwilling to “pay their dues” to get ahead. They’ll put in a full day’s work but just won’t give you the “discretionary effort” required for high performance. Fortunately, they aren’t really so different than other generations. They want to make a difference and they want to succeed -- but helping them get there may require a management style that’s not currently in your repertoire. So where do you begin – especially if you’re a Baby Boomer or Gen X manager who doesn’t relate to these “new attitude” workers? How do you motivate a workforce accustomed to being recognized and praised every day?  What do you do when a Gen Y confidently challenges your authority? How can you convince Gen Y employees that they must “own” their jobs and their results?