The reality of today’s market is that vehicles need to be priced right in order to drive traffic. This means that you can not negotiate as much, or in some cases, at all. Dale Pollak, a leading used car expert and best selling author, will present 4 practical strategies that will enable documentation to replace negotiation. Using these easy techniques, dealerships can expect their profits to rise without sacrificing volume.

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Title: Documentation Replaces Negotiation: 4 Easy and Effective Strategies to Improving Gross Profit Presented by Dale Pollak

Date: Friday, October 22, 2010

Time: 12:00PM – 1:00 PM EDT (11:00AM – 12:00 PM CDT)