64% of consumers prefer to use chatbots because of their ability to provide immediate answers and 24/7 service. Artificial intelligence makes chatbots smarter and allows consumers to move further down the sales funnel online and via text message.

Attendees will learn how to use AI technology to improve customer engagement and capture new leads.

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PRESENTER: JEFF COLE is the Vice President of Product at Digital Air Strike, where he leads the development and implementation of the company’s award-winning consumer engagement technology. Prior to joining the company, Jeff was the Co-Founder and CEO of Path, an AI-powered messaging platform serving hundreds of businesses with thousands of locations. Path was acquired by Digital Air Strike in March 2018. Jeff began his professional career as an Alternative Investment Analyst at Credit Suisse in New York City. Jeff graduated c** laude from Princeton University with an A.B. in Politics and a Certificate in Political Economy and he can be reached at Jeff@DigitalAirStrike.com.