No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?

This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include...

* SEM through the eyes of the search engines

* Why SEM is critical to a dealer's success

* SEM vs Traditional Advertising

* Determining a proper SEM budget

* Why Mobile PPC is so important

* How important are display & remarketing?

* YES, YOU CAN TRACK more than clicks & impressions with SEM!

* New technologies & how does a dealer can stay ahead

* Keyword level phone call conversion tracking

This 1-hour presentation will be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don't miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!

PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He's been the Director of Sales & Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.com.