Research shows that women influence 84% of all vehicle purchase decisions. Not surprisingly, that same research shows that men and women shop for cars completely differently, however, most marketing strategies and in-store processes are simply not geared toward attracting female car shoppers. Crazy, right?

To go over all of this important data, DAS has pooled resources with our good friends from Cars.com. Attendees of this eye-opening presentation will learn:

• How Women and Men differ in their car shopping approaches

• What Women really want in their car shopping & dealership experiences
• What you can do today to attract female buyers and sell more cars…and so much more.

With 84% of women currently holding the purse strings…this is a presentation you simply can’t afford to miss. Register now!

Presenters: Erica Sietsma is the Sr. VP of Product Strategy at Digital Air Strike where she leads the product team and corporate strategy based in Scottsdale, AZ. Erica brings a dealership’s perspective and is responsible for tailoring its products to something that impacts retail automobile dealers directly. Erica is passionate about bringing change to the industry to focus on the impact of customer feedback and how it drives operational changes at all levels. She has extensive automotive technology experience and has also held sales and business development management positions at MileOne Automotive, CallSource and Autobase. Erica is an avid traveler and innovation enthusiast and she can be reached at Erica@DigitalAirStrike.com. Joining Erica is Amie Lindaas, Senior Manager of Research & Insights at Cars.com. Amie Lindaas has more than 20 years of experience designing and conducting market research studies and moderating focus groups on consumer perceptions and experiences. In her position at Cars.com, she is solely focused on understanding the consumer journey and path to purchase in automotive. Amie’s biggest successes come from her ability to drive results from research insights to guide company decisions in areas such as product development, customer experience and brand strategy. Originally from Chicago, Amie is a music lover and she can be reached at alindaas@cars.com.