It’s a fact that more and more people are using smartphones throughout the automotive shopping process. However, dealers need to understand the automotive lifecycle and latest technologies if they hope to connect and convert the growing number of tech savvy mobile shoppers.

Mobile is driving consumer interaction and with the addition of smartphones, beacons and location targeting, the consumer automotive journey continues to evolve.

HOW ARE THE LATEST TECHNOLOGIES INFLUENCING YOUR MOBILE SHOPPERS AND WHAT CAN YOU DO ABOUT IT?

Ben Anderson, President and CEO of AutoMotion and a mobile technology expert, knows how mobile is shaping automotive retail and the latest technology trends that can help you sell more cars. For instance, did you know that Dealers can now create a new wave of personalized interaction to directly influence a mobile customer’s automotive shopping experience by using new Beacon technology and Location Targeting? Want to know more? Join this compelling 1 hour webinar where attendees will also learn:

• Mobile shopper behavior throughout the automotive process
• The state of the market and the latest mobile retail data
• How beacon technology can positively affect the auto dealer
• Ways dealers can capitalize on the ever-growing mobile trend 

Easily connecting with Mobile Shoppers isn’t some mysterious future communication channel – It’s here, it’s now, it’s powerful and it’s only going to get more relevant. If you are ready to understand the mobile shoppers’ automotive journey and discover how beacons will positively affect your dealership, then this is a webinar you can’t afford to miss.

PRESENTER: BEN ANDERSON is the President and CEO of AutoMotion the leader in mobile app technology for the automotive retail market. The AutoMotion platform creates mobile marketing solutions for automotive OEMs and large dealer networks. Ben is responsible for innovation and growth strategy in emerging mobile markets and leads a team focused on helping manufacturers and dealers reach mobile customers. Ben has founded several successful startups in technology and has received multiple awards for his innovative work, including the 2011 Minnesota Young Entrepreneur of the Year Award from the US Small Business Administration; finalist in the 2006 Global Student Entrepreneur Awards; and received the 2005 Student Entrepreneur of the Year award. Ben Anderson speaks nationally on mobile and emerging technology, is a regular columnist for various automotive publications and you can connect with Ben care of Sami Roetman at SamanthaR@automotionweb.com.