According to NADA 82% of customers cannot remember their sales person’s name 1 year after their vehicle purchase. Facebook is the largest social network in the world with 500 million active users of whom more 50% log in on a daily basis. By utilizing Facebook as a sales tool, you can keep your name and your dealership top of mind so that when your customers need a new vehicle or come across a friend or family member who does, they immediately think of you. Join Julie Powers, Social Media Director at Potratz, and learn to use social media to connect with your customers.
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