When developing your website strategy, content is critical to successful results.

Content is king! When developing your website strategy, content is critical to successful results. In this webinar learn how Jeff Cryder has developed a successful content program at Lebanon Ford through a three part process: Content Strategy, Content Development, and Content Management. Content Strategy will cover editorial guidelines, how a strong content strategy can enhance other marketing efforts, and different types of content creation. Content Development includes creation vs. curation, making celebrities of your employees, and getting employees involved. Content Management with explore word press plugins, Google calendar, and managing a content team.

Presented by:  Jeff Cryder, Marketing & Communications Director, Lebanon Ford

Jeff is the Digital Communications and Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" which is available for immediate download at dealersocial.com. He's a recent graduate of Miami University (OH) with a BA in Mass Communications and a minor in Political Science. His Twitter handle is @cryderja. He is also very active on Facebook, LinkedIn and Foursquare. Jeff has been showcased and quoted in: Automotive News, Auto Dealer Monthly, Ward's Business Dealer and is currently a Community Editor for DrivingSales.com