Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.

With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use their dealer advertising association’s own website to take customers from other dealers? Ralph offers advice to dealers and managers on:

• How to create a dealership Google Adwords account.
• How to register competitive conquest domain names.
• How to build guerrilla marketing microsites.
• How to determine the weakest gazelle for conquest.

Presented by: Ralph Paglia, President, Automotive Media Partners.

Ralph is the President of Automotive Media Partners, and is a nationally recognized thought leader, speaker, and author on automotive CRM systems, Digital Marketing Strategy, and Internet Sales Management.