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Comment by James A. Ziegler on December 12, 2011 at 11:50am

Wow... Internet Battle Plan VIII comes roaring back to Atlanta January 18th-19th

Amazing... Jim Ziegler's done it again. Bringing this wildly successful seminar for Automobile dealerships home. This is the eighth time and you need to find out what hundreds of dealerships are saying about what they got out of this powerful event.

NEW SPEAKERS with great New Content. Jim's vision is a reality. We wanted to produce a two-day event that would add a lot of value to our dealers and their management. Not the same old people that speak at all of the events But Rather; Jim has selected a handful of highly successful presenters, some still working in the business to give your internet sales a turbo-charged increase the day you return to the dealership. Real nuts-and-bolts, how-to-do-it; we're showing, in depth with detail,  exactly how to implement these techniques and processes in your dealership. Look at what others have said about it....

Ziegler SuperSystems, Inc. has arranged a highly discounted room rate for the event with a limited number of rooms available at this price. PLEASE reserve early once you've committed to attend.

Register here...  http://www.internetbattleplan.com/register.php

The Speakers:

Criss Castle

Criss Castle is a working manager as eCommerce and Digital Communications Director for the Northtowne Auto Group in Kansas City handling Hyundai, Volkswagen, Mazda, Fiat, Lincoln, Mitsubishi, and Suzuki dealerships.

 

Jim Ziegler met Criss online in various automotive forums, became professional friends and found out she was one of the better cutting edge technology sales managers in the business. The more Jim found out about Criss castle, the more convinced he became that she had to share her expertise with others at Internet Battle Plan.

 

Best known for her creative insight in multiplying the effects of technologies, Castle is credited as the brain child of the ResponseLogix-Contact at Once partnership, which gives dealers the ability to host online chat with each outgoing quote. She also wears hats in creative seller’s notes, social media and 'webutation' management.

 

Criss will be show the audience techniques and processes to create high volume, high profit internet dealerships.

 

 

David Regn

 

David's presentation is titled "All Things Google"

 

David Regn co-founded Stream Companies in 1996, a full services advertising-marketing company with numerous clients in the retail automobile sector. Stream Companies is a top traditional and digital agency, featuring a full production suite, a complete web development team capable of building and managing large scale websites, and a team of experts handling SEO, SEM, & social marketing.

 

Regn's presentation at  Internet Battle Plan VIII will take the audience on a trip to unravel, simplify and demystify how to use Google  in a dealership's sales and marketing strategy.  Battle Plan participants will learn Google professional techniques and strategies including...

 

• Google AdWords maximizing results of online search

 

• Google Analytics- get a full understanding of your website traffic and how to make informed decisions with your analytics data. 

 

• Google Search- Understand organic and paid search and how it impacts your dealership

 

• Google Places- Owner Verifying Your Location, Reputation Management:  Monitoring & Responding to Customer Reviews, Importance of Google Reviews for Local SEO

Comment by James A. Ziegler on December 12, 2011 at 11:50am

The Speakers, continued...

Ed Parkinson

Ed is VP of Sales, Automotive Solutions, with ContactAtOnce.  he brings 27 years of front line experience of The Internet Battle Plan audience
Ed is an innovator in the field of call tracking and measurement to increase sales and quantify the return-on-marketing during his 7 years at Who's Calling Inc.

Ed began selling and coaching auto dealers on ContactAtOnce! services in Q4 of 2006 and joined the company as VP of Sales in April 2007. He holds a B.B.A in Marketing and Management from Temple University.

Ed will be presenting "Connecting with Customers at Every Moment of Truth"...

The paradigm has dramatically shifted over the last few months as online reputation management plays an increasingly heavy role in the buying decision, when, where, and who the consumer does business with.

ZMOT, the Zero Moment of Truth, is a concept brought to reality as Ed shows the Audience how to influence and connect with the customer with pinpoint  exact timing in the buying process.

 

Elise Kephart

Elise Kephart is the YouTube Diva. She's become one of Jim's closest professional friends in the automobile business. A working manager , she is the Internet Sales Manager of Sunset Honda  in San Luis Obispo, California. 

She's sold thousands of vehicles to local and out of the area clients and been recognized by  Digital Dealer Magazine, Grant Cardone and Jim Ziegler for her creative youtube marketing in the automotive industry. 

Now known as the “YouTube Diva”  Elise travels nationwide with Ziegler teaching her craft .  “I am blessed to be in such a great place.  I love the people I work with and I love to help people whether it be a customer or entrepreneurs in the business.”

Her presentation... "The Eyes of the Internet Shopper"

This is Elise's third Internet Battle Plan appearance. She will teach the audience, step by step, hands on techniques how she makes personalized video responses to online inquiries and get them back the consumer in less than 10 minutes. Elise will actually create a sales video and instant edit a high-powered message, post it online and get it to the customer in minutes.

 

Her ratio of inquires to appointments to customers that actually show and buy is incredible...and you'll leave this event with a clear road map how to do it immediately when you return to your dealership.

 

This has been the highest-rated presentation at every Battle Plan she's attended...it absolutely 'Wows' the audience...

 

Jerry Thibeau, the Phone Ninja

 

Jerry Thibeau, president and founder of Phone Ninjas, a company focused on helping dealerships improve phone skills will be teaching the Internet Battle Plan attendees how to schedule more appointments with phone and Internet shoppers.  

 

Thibeau's presentation, Dynamic Phone Skills, might be one of the most profitable sessions in the seminar. In most dealerships the ultimate struggle is getting the Internet or telephone inquiry to come to the dealership. As Jim Ziegler says in speeches and seminars... "Words are your toolbox".

 

Thibeau is among the industry's best and brightest when it comes to evaluating a phone conversation, what to say, how to say it, and to get the customers from the phone to the showroom.

 

Jim Ziegler, the Alpha Dawg himself

 

Jim, James A. Ziegler, CSP, HSG... For 36 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... starting as a record setting manager with some of the top automobile dealerships in the country to consultant and trainer with some of the top performing dealers in the industry.

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