Despite the tremendous rise of social, mobile, and local marketing, search engines remain the most important traffic-generation tool for car dealers. 

In most cases, search accounts for over 60% of the overall traffic to a dealer’s websites. It’s something that shouldn’t be left up to vendors who use the same techniques for all of their clients. 

Dealers need to take control of their own search destiny. 

The challenge is in performing the activities that can make a difference. There is no need to replace vendors and do everything yourself, but there are distinct activities that dealership employees can perform that can have a dramatic impact on their success on search engines. The key is finding the activities that take the least amount of time and effort to realize the highest potential ROI. 

In this presentation, JD Rucker will demonstrate hands-on the techniques that dealership employees can perform quickly to move the needle. One doesn’t have to be a programmer to enhance their search rankings. They simply need to do certain quick activities that will point the search engines (and their websites) in the right direction. Combined, these activities take less than an hour a week. Would you spend an hour a week working on something that will increase your sales immediately?