Date: Wednesday, February 22nd, 2012
Time: 9am PST / 12 noon EST
One of the first steps to a successful dealer website is establishing the proper Search Engine Optimization (SEO) program. Once this is set, you need to evaluate the numbers in regards to Search Engine Marketing and how it can improve your dealership success.
Join Julio Gonzales to learn how search has radically change the way consumers shop for cars and why being proactive and aggressive in your efforts in regard to the search engines is so important.
PRESENTER:
Julio Gonzales is the Internet Marketing Director for Moore and Scarry Advertising who created a proprietary Search Engine Platform called Haystack. He advises dealerships on the importance of properly structuring digital budgets, having a relevant website interface, and overviews analytics to prove ROI. Julio is certified in Google AdWords and Google Analytics.
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