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<a href="http://blog.impactsummit.com/category/special_reports/">Special Reports</a><span class="sep"></span> Google – Friend or Foe to Auto Dealers
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<h1 class="title">Google – Friend or Foe to Auto Dealers</h1>
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<p>As someone who has worked in the auto industry for a few decades now, I have come to respect the job that auto dealers do every day. As technology has grown and become an important part of our sales and marketing process, I am concerned that some dealers have gotten away from the traditional marketing strategies and tactics that made them successful for years.</p>
<p>I have observed a growing dependence on Google by dealers and wanted to do some research to see if this was a good long term strategy or not. What I discovered during the course of my research was “eye-opening” to say the least. I have prepared a detailed report on my findings, and share some of my thoughts on how Google’s current course may play out. <strong><span style="color: #800000;"><a title="Google Report Preview" href="http://blog.impactsummit.com/Google-Introduction.pdf" target="_blank"><span style="color: #800000;">You can preview the introduction to the report here (opens pdf file).</span></a></span></strong></p>
<p>If you would like a complimentary copy of the full report just go <span style="color: #800000;"><strong><a title="Google Report" href="http://blog.impactsummit.com/google-friend-or-foe/"><span style="color: #800000;">here and complete a simple request form.</span></a></strong></span></p> </div> <!-- end .entry -->
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