BY : Peter Economy

Word of mouth is the best kind of marketing. Why not do more of it, and less of the other methods?

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant

Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won't buy them.

But what kind of marketing works best? According to a Nielsen survey, 92 percent of Americans trust recommendations from friends and family more than they trust other forms of marketing. Long story short, word-of-mouth marketing works better than anything else you can do.

So isn't that where you should focus your marketing efforts?

In his book Fizz: Harnessing the Power of Word of Mouth Marketing to Drive Brand Growth, marketing expert Ted Wright answers that questions with a definitive YES! According to Wright, the secret is to create a "talkable" brand story--one that influencers will want to share with others they know. When you give those influencers a great story to share, then you'll be well on your way to a successful word-of-mouth marketing campaign.

Here are the three qualities of a talkable brand story.

1. Make it relevant

For a story to gain word-of-mouth momentum, it has to be connected in some way to the people who are doing the talking.

2. Make it interesting

While there are all sorts of ways to make your brand story interesting, two are particularly effective. First, does your story make people go, "hmmmm?" That is, do they make people stop what they're doing to consider it? If so, you're on the right track. If not, then try again. Second, does your story present news? People pay attention to information that is new and noteworthy to them. If you can provide people with real news, they will stop and pay attention.

3. Make it authentic

Your brand story must match what consumers already think about your company, its products and services, and its values. If it doesn't pass the smell test, then try again.

Bonus: The Brunch Test

Once you've got a brand story that you think meets all three of these criteria--relevant, interesting, and authentic--then invite some friends to brunch and try it out on them. Are your friends engaged and excited to hear what you've got to tell them, or are you putting them to sleep? If you've got their interest, then you just might be ready to try your message out on the general public.

P. S. Urgent if you’re looking to optimize your interpersonal skills for success order a copy of " How to Succeed in the Automotive Sales Industry " @TechAutoCareers.com. Then settle in for a satisfying read that will surely enhance your interpersonal skills for success this year, it is not just a book but a service.

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What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.

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