Response Time

The pace of content on the web is fast, and that means that you have to keep up. If a customer asks you something or has a concern, it would be
wise to respond in a timely manner. This not only shows the customer that you
care about him and his or her time, but that you care about all customers and
their time. Also, if your company gets involved in a controversial social media
mess, it’s best to address it as quickly as possible. Letting people speculate
about your involvement in a controversy can damage the company’s reputation.

Your Social Media Voice

In the effort to keep up with social media advancements, many dealerships have hired young, tech savvy people to keep up with social media marketing
demands. The drawback to this is their judgment may not be in the best interest
of your company. If a customer’s concern causes them to become defensive, it
could make your company look bad. As long as the people you hire can
demonstrate their maturity in handling your customers, you can be sure that
this will be one mistake you avoid.

Strong Strategizing

Establishing the presence of your dealership in social media marketing is very important. Whichever outlets your company decides to use, be
sure to establish your presence on those websites. This means completing a full
profile, an attractive picture or logo, and quality content. Also, find out how
other dealerships connect with their consumers on the website. This is also
important in a long-term plan, as this plan will become the basis of your
consumer base on the website.

Establishing Consumer Relationships

This one cannot be stressed enough. This is the most important part of social media marketing! If consumers feel that their input is being ignored, they will leave your website and probably not come back. What’s the point of
creating online presence if you aren’t going to encourage them to come back, or
respond with their thoughts, ideas, suggestions, or questions? If you take time
out for them, they will take time out for your company. Engage every consumer
through your social media outlet, and they will eventually return the favor.
Treat them like people, not objects to be bought or sold.