By: I.C. Collins

Hi, this is I.C. Collins the other day we sitting around talking about our reputation in automotive sales and the way others think about automotive sales consultants. A thought kept ringing in my mind.

Shared: From your friends TechAutoCareers.com® the online resource for the  Automotive Sales Consultant

The world of automotive sales and business have changed, governed now by wholly new rules. Losing, falling short is not an option for you or us.  

Other professional groups have some kind of disciplines that they must go by in order for the group to have ethics that are consistent a Code of Ethics. 

For the Automotive Sales Fraternity™  and for the clients we serve the Code has to be far more than a simple mission statement. 

To me, nothing is more important than for us to get our hard-earn and well-deserved reputation for honor, integrity, and service. Every dealership should have one and make it a part of their culture. 

If your team doesn’t have clear values, this is the time to co-create them, so you can improve the way people work together and better determine who fits into your company as you grow and change.

Everyone from new hires to existing employees should take the time to read your Code of Ethics and dedicate themselves to the ideals it exemplifies.Rather the Code should detail the clear, concise, and compelling assurances of principle and professionalism that should guide each of us with our clients, customers, public and with each other daily.

Your Code of Ethics should showcase your integrity, competency, and service that are the defining characteristics of the Automotive Sales Fraternity™ who voluntarily and enthusiastically embrace the Code. Today’s buyers know a lot more about the market than they did 10 years ago. They come in with their own well-defined perceptions and knowledge about what they need from social media sites. As a result, the chances of “selling” them on something are virtually non-existent but not. 

Be frank with your customers and acknowledge that they are coming in with their own pre-determined ideas of your products and services. You should work with them to enhance their understanding of the value you are offering, rather than attempting to influence them to make a purchase.

Focus on educating and providing support all the way through the selling process until they are ready to buy. Even then, their role is to guide the buyer through the purchasing process.

P. S. Urgent if you’re looking to optimize your interpersonal skills for success order a copy of " How to Succeed in the Automotive Sales Industry " @TechAutoCareers.com. Then settle in for a satisfying read that will surely enhance your interpersonal skills for success this year, it is not just a book but a service.

I hope you all share my passion and enthusiasm as we continue our mission, and I look forward to your comments. 

I wanted to take a minute and THANK all the people that comment, like, and share my posts daily. I appreciate you all! From your friends TechAutoCareers.com® the online resource for the *Automotive Sales Fraternity™* "We aim to be the definitive single point of reference on the web for Automotive Sales Training "