Aren't You Getting Just a Little Sick and tired of these Weaklings Telling You that You Can't make a Profit on Car Sales Today?

This is typical, one of the most profitable Chevy dealerships in the country said this...

April 1st, 2011

Marc Heitz Chevrolet

1221 Ed Noble Parkway

Norman, Oklahoma 73073

(405) 321-7021

To Jim Ziegler:

Recently we had the privilege of having Jim Ziegler of Ziegler SuperSystems come out to our dealership for some onsite training.

Jim came to us near the end of the month, and; while we were busy, we were also looking for some fresh ideas. There was a new smell in the air. Jim brought a level of enthusiasm, excitement, and a "Wow Approach" that really makes sense for our dealership. He got everyone thinking and our momentum intensified.

We'd heard many things about Jim, but, no one anticipated this. initially our goal was to increase margins by $600 per unit retailed. The results have been phenomenally successful, and it shows in the numbers- at an increase of $900 per unit we are very excited about the results.

As I write this, we are finishing the 2nd biggest month in the history of our 11 year-old company.

Thanks Jim, we really feel like we've walked away from this moment in our timeline with a load of new, modern, and fresh ideas. We can't wait to see what the response from our video testimonials will be.

Thank you Jim and we look forward to our next meeting.

Chad Baker, General Manager

Marc Heitz Chevrolet

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Permalink Reply by Troy Spring on April 14, 2011 at 7:33am

It is awesome JIm, Great work.

James A. Ziegler said:

Is that NOT the strongest testimonial you've ever seen from a high volume quality Dealership?

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Permalink Reply by NANCY SIMMONS on April 14, 2011 at 3:38pm

The is purely AWESOME! Congrats to JIM, Chad Baker and the folks at Marc Heitz Chevrolet, and all who benefit from contracting JIM and Ziegler SuperSystems....Wise move!!!!!!!!!

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Permalink Reply by Lizelle Landino on April 19, 2011 at 12:25pm

It surely has become harder but you are correct! It just calls for some more creative ideas and techniques I believe. I just spend a few good days with a large group and I was extremely impressed on how they really make the profits on used cars. The group was forced to cut spending my much and really focus on every aspect of used car sales to make up some revenue. Some wonderful ideas that is little savings but adds up to be thousand monthly. Using the wholesalers and auctions to their advantage, beside the the front and back end on used. My comment is just related to used cars but wanted to share. Thanks

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Permalink Reply by Tom Drommond on December 12, 2013 at 1:09pm

Unfortunately, 6 months later, Marc sold the dealership. All the key people were let go and new owners brought in their culture into the dealership. It's been the best thing that's happened for our dealership. Marc was a local boy with a great reputation for doing the right things. He was a tough competitor. The new guys are as easy to beat as baby harp seals.