All automotive sales lead providers claim to have an excellent conversion rate. They claim their leads are hand selected and don’t go through any kind of bidding process. They disclose their bad lead terms and conditions and promise you’ll sell more cars. But an outside source doesn’t deliver the same results as the best lead source does. The best lead source is a place where almost everyone who submits a lead is in the market for a car, or is ready to buy. What is the best lead source? Your very own dealer website!
Your website is something you surely pride yourself in. Whether you built it yourself or sent it off to a professional designer, your website is where you publically share your information and inventory. You might offer credit checks, build-a-car, or special financing on your site. No matter what you offer, if someone lands on your site, chances are they meant to land there. They searched for something that your site has. Or, they heard good things about you from a family member or friend. Whatever the reason, they’re there because they want to be.
Visiting your site is not enough. In order for this visitor to become a lead, they have to provide their information. Some visitors will come right to your site and fill out a contact form. But the majority of visitors are reluctant to submit their information in a form. How do you convert more visitors into car sales leads? Enter: automotive live chat.
Automotive live chat helps convert visitors into valuable car sales leads. If you choose to have a 24/7 fully-staffed automotive live chat solution, a live agent will be ready to help all hours of the day and night. Whether you’re selling a car, or counting sheep in your bed, automotive live chat agents are busy generating real-time, high-quality car sales leads for your dealership.
Automotive live chat agents immediately greet each visitor to your site. Your visitors know right away someone is there to assist them on your site. Questions are answered and directed to the appropriate department if necessary. It’s important to have your website up-and-working, but having an automotive live chat service in place will convert more visitors into valuable car sales leads for you.
It’s a bold statement to say that leads generated from your website are better than any other lead source provider. It is however a statement that can be backed up. Think about the last time you had a third party lead and you called the phone number they provided only to find the number was disconnected. Or, when you reach Mr. Smith who claims that he never filled out an inquiry, only a survey that asked if he “MIGHT” want a car sometime down the road. Website leads aren’t imaginary purpose leads. They aren’t survey leads. They’re car sales leads for car sales people. Having an automotive live chat service to capture these high-quality leads is a recipe for success.