By: I.C. Collins

Successful members of the Automotive Sales Fraternity™ don't have to deceive customers because they know how to present their vehicles in an appealing and convincing way. While deceptive sales consultants don't believe in what they do or the vehicles they offer while those who believe in their products so much they think it would be a tremendous disservice to customers to not present the benefits.

The Automotive Sales Fraternity™ has four characteristics:

1) They put the customer first.They treat customers with respect and courtesy whether they are financing or paying cash or aren't interested in buying at that time.

2) They are always looking to increase their knowledge of their profession.They are no longer limited by the constraints of traditional, fixed formats. They know their imagination is the only limit, and this makes them confident that no matter what question customers ask, or what objection they ask they are prepared to respond. They show genuine interest and understanding and are encouraged by these questions and objections.

3) It is a small difference being good at something and being very good at the same thing. It begins with P. M. A. (positive mental attitude) and expecting to win, not setting limits and having a plan. In addition to pitching cars, they connect with like-minded individuals on social networks (e.g., Facebook, Facebook messenger, LinkedIn, Twitter) also promoting accessories, such as coffee mugs and other useful items.They go to work every day and work towards their goals, regardless of the situation or outcome.

4) They have a planned presentation and demo route. Customers are different, but winging it never works. They consider social media a valuable tool in the sales process. It’s how they personally brand themselves and the Automotive Sales Fraternity™ to convey their message using social media (e.g., Facebook, LinkedIn, Twitter) for their benefit. They know there will always be deviations from their plan but get back on track to get the end result closing the sale.

What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.

About I.C. Collins

I wanted to take a minute and THANK all the people that comment, like, and share my posts daily. I appreciate you all!

Founder of TechAutoCareers.com® the online resource for the Automotive Sales Fraternity™ The smart intersection of technology, social media, and customer service. Author of How to Succeed in the Automotive Sales Industry ~ For over three decades in the Automotive Sales Industry a bottom-line guy Collins doesn't shy away from telling the truth in ways that cut through the noise to deliver streetwise and corporate knowledge from someone who's been there and done that, many times over.

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