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Permalink Reply by Michelle Chait on May 19, 2010 at 6:35pm

I remember reading somewhere that your bounce rate should be under 35% and that has kind of been the rule of thumb that I started with. Our site generally has a bounce rate around 30% and the average time on site around 3 minutes as well. We have a good website conversion rate so it has been a good rule of thumb for us.
I've noticed that the bounce rate for organic searches is around 20% so I really try to research which sites are driving the traffic with the higher bounce rates. If it is consistently higher from a site that we are advertising on then we analyze our advertising campaign and make revisions as we see fit.

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Permalink Reply by KARONEL PLOTT on May 20, 2010 at 10:15am

Michelle Thanks for your info. I am not happy with our converison rate! www.karonelskars.com . Any suggestions I would apprecate!

Michelle Chait said:

I remember reading somewhere that your bounce rate should be under 35% and that has kind of been the rule of thumb that I started with. Our site generally has a bounce rate around 30% and the average time on site around 3 minutes as well. We have a good website conversion rate so it has been a good rule of thumb for us.
I've noticed that the bounce rate for organic searches is around 20% so I really try to research which sites are driving the traffic with the higher bounce rates. If it is consistently higher from a site that we are advertising on then we analyze our advertising campaign and make revisions as we see fit.

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