How do you think the acquisition of Homenet by Autotrader will impact the used car market?

A little bit about who HomeNet is:

HomeNet Automotive is a privately-owned technology provider serving the automotive industry. Founded in 1996, HomeNet's proprietary
Get. Edit. Deliver technology has helped thousands of automotive dealers nationwide to generate more leads and increase online vehicle sales.

HomeNets signature solution, the Inventory Online (IOL) vehicle marketing suite, is an industry-leading vehicle inventory management and marketing system. IOLs suite of web-based applications
make it easy for dealers to duplicate the same emotional call-to-action
used in their traditional marketing, effectively turning their Online
Inventory into powerful Online Marketing. Many of the countrys top
dealers, including 41 of the 50 Highest Volume Dealership Groups, use
IOL to recreate that on the lot experience throughout all of their
Online Marketing channels. Currently processing more than 2.5 million
vehicles daily, IOL streamlines the process of converting raw vehicle
data from the DMS (dealer management system) into emotional vehicle
advertisements, which are then distributed to any online destination.
Complete with DMS polling, Premium VIN Enhancement, an intuitive online
interface, automated distribution to 3rd-party services, and much more,
IOL is the most comprehensive solution of its kind serving the
automotive industry.

HomeNet provides its solutions to a variety of customers including automotive dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction
agents, and more. The company is based on Christian principles and is
headquartered in West Chester, PA, with satellite offices around the
country.


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1. It eliminates competition and strengthens their vAuto revenue tube.
2. Autotrader will do what they always do they will treat as another revenue tube.


Am I the only one that doesn't see positive's here?

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