Business Manager Challenge: Owned Media

Some business owners consider content development a low priority task leaning more heavily on paid media strategies. One of the reasons why this occurs is the business never invested in content writers nor do the executives feel comfortable with writing themselves.

Although businesses outsource many tasks to consultants, I have observed that some company owners don’t feel comfortable with an outsider telling their story. I have witnessed many “content stalemate” scenarios in which a company website is a bare bone display of facts which lacks current, compelling content for in-market shoppers.

How would you rate the content quality on your website? How could your business benefit from an earned media strategy?

Maybe this research from Conductor will inspire some of my colleagues to rethink their owned media strategy. If you need help, reach out to me. PCG has great content writers that have experience in many industries.

Full study here: https://www.conductor.com/blog/2017/07/winning-customers-educationa...

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Permalink Reply by Israeli rothman on August 10, 2017 at 5:33pm

Spot on, almost all auto and real estate sites suck. In addition, the dealers buy from lead generators, who do a terrible job for them and the consumers, turning Joe customer into the Internet shopper from hell, and out-ranking the dealers website on search. These practices are not only ridiculous and stupid, they are expensive, from driving up PPC costs to reducing Gross profits and making the shopping and buying experience terrible. Pack mentality, they all go to a twenties meeting, and buy the same schlock, outdated before it is ever presented, duplicate content spread all over hell. Learn more here: http://israelirothman.com/independent-publishing-and-markets-new-me...